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Wednesday, June 1, 2011

Underwood Wines Blog: The social grapevine

I really enjoyed reading this post from Underwood Wines, which sums up very well how the wine trade (and other industries) are making good use of social media, without it really being a particularly quantifiable medium in terms of measuring its business benefits. Social media definitely has a benefit, but just try measuring it!

Underwood Wines Blog: The social grapevine: "The Social Grapevine Way back in March 2010 Underwood Wines were still cultivating a new website and the word social media was an unknown..."

Have a read - it's a great article, and while you're about it you can sponsor Todd and the team at Underwoods in raising funds for their local Air Ambulance service.

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